Driving Race Registrations Through a Clear, Conversion-Focused Journey

Roar Games is a competitive hybrid race. The aim of the website was for prospective participants to understand the race format, categories and registration process before signing up.

The website was developed using Claude and Netlify, with the user journey designed around one key goal: driving race registrations. The website clearly explains the race format and flow, makes the different participation categories easy to understand, and guides visitors towards registration through a simple, seamless process.