Building a Digital Journey That Converts Runners Into Community Members

Striders operates across two key areas: a running community offering structured training through expert coaches, and a marathon organizer hosting some of India's biggest running events.

The website was developed on Squarespace to clearly communicate both sides of the brand. For the running community, the website explains the training structure, multiple centres and locations, and reinforces that anyone can run, with training tailored to individual fitness levels. The user journey is structured to encourage visitors to take the next step and register for a free trial.

The website also establishes Striders as a marathon organizer, creating a clear pathway for visitors to discover its events and races.